Tuesday, 27 January 2015

'A doutora é muito viva' - 1957


'A doutora é muito viva' (The doctor is very smart)

premiere in Rio: 11 October 1957
premiere in São Paulo at: 20 November 1957
director: Ferenc Fekete
assistant director: Glauco Mirko Laurelli
scenographer: Pierino Masenzi
producer: Carlos Szili
photography: Rudolph Icsey
music: Rafael Puglielli
screen play: Miroel Silveira & Ferenc Fekete
based on a story by L. Dobos


Eliana (doutora Beatriz)
Francisco Negrão (doutor Ruy)
Augusto Machado de Campos (Machadinho) – (Ribeiro)
Rachel Martins (Hortência)
Irina Grecco (Nélia)
Otello Zeloni (mordomo José)

Maria Dilnah (Lucia)
Renato Murce (juiz)
Carlota de A. Szucs (menina)
Ricardo Bandeira 
Carlos Araújo
José Mercaldi
Luely Figueiró 


Não adianta resistir’ (Rafael Puglielli) – Luely Figueiró
‘Boa noite, senhorita’ (Rafael Puglielli) –
Tudo isso ele pode dar’ (L. Faissal-G. Macedo) – Eliana
Innamorata’ (I.Broock-Harry Warren) – Eliana




24 November 1957 - daily OESP review of 'A doutora é muito viva'; as usual S.Paulo journalists are parochial and they can't hide it. This one tries to persuade himself that São Paulo cinema industry is better than Rio de Janeiro's. He goes on and lists all the films made in S.Paulo in the last decade to prove S.Paulo's industry is really good and can be only compared to European and North-American products - that's all written in the very first paragraph. 

'A doutora é muito viva' was made in São Paulo with Eliana Macedo, Rio de Janeiro's brightest star - who plays a barrister (lawyers in Brazil are called 'doctors' like physicians) who will out-fox the other 'doctor' Ruy - played by dashing Francisco Negrão.

Dr. Ruy, the solicitor, even though he is a bachelor, lives handsomely in a huge apartment on a newly finished building on Rua Maranhão called Cinderela. The actual place had just been built in 1956 less than a year before film production started. It still stands proudly today (2015). Here are some photos of the Cinderela.

Cinderela Building in the 1950s before the Apartheid-system was imposed in the city & country.













Edificio Cinderela, Rua Maranhão, 163 on the corner of Rua Sabará, was projected by João Artacho Jurado (1907-1983) who did most of his projects in the 40s and 50s. 


João Artacho Jurado (here seen in the 1956) never went to school because his father was an anarchist and didn't want his son to pledge allegiance to the flag - an act that was compulsory in public schools then.